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Pageant Dresses

Eager to steal the spotlight at your next pageant? AMARRA's exquisite collection of dresses is here to make your dreams a reality. Whether you prefer the allure of glamorous ball gowns or the sophistication of mermaid silhouettes, our unique pageant dress designs are tailored to amplify your confidence and turn heads. So, if you’re in search of your next winning dress, look no further than AMARRA - your ultimate pageant partner.


Pageants are your chance to showcase your unique style, confidence, and grace in a crowded field of talented individuals.

At AMARRA, we understand the significance of making a statement on that stage. That’s why, with our exclusive collection of designer pageant dresses, you're guaranteed to make heads turn.

Our designs embody the latest trends, featuring captivating styles and colors that will undoubtedly make you look like a million bucks. So, whatever you are looking for in a pageant gown, the AMARRA pageant collection has the perfect ensemble to match your aspirations.


The style of your pageant dress is important. However, the color of your gown is also a key factor to consider when appearing in front of the judges and the audience.

What colors feel the best for you? Which colors do you have the most fun in? Take the time to choose a color for your dress that radiates the personality you hope to portray.

Some of the most popular pageant dress colors are blue, pink, white, black, and red. In fact, those are the most common colors that win. Why are these dress colors crowd favorites? Let’s break it down.

  • White: White is a color that exudes light, goodness, innocence, and purity.
  • Black: Black is associated with power, elegance, and mystery. Black can also elongate the figure, making you look taller and slimmer.
  • Red: Red gives off energy, strength, power, and passion. This bold color also pops onstage and looks good with most skin tones.

But you don’t have to feel restricted to those colors only. You can change things up a bit by wearing popular colors like yellow, blue, pink, purple, or even champagne.

Whatever color you choose, just make sure you’re true to yourself and wear a shade that represents you.


There are many pageant dress styles to choose from. From long, flowy gowns to short-fitted ones, there are plenty of styles out there for every girl. Below are just a few of the trending pageant dress styles you’ll find.

Mermaid Pageant Dresses

Mermaid-style dresses feature a classic silhouette that shows off your figure with class. A mermaid dress is fitted at the bodice, which means it hugs close to the hips and waist.

The style flares out or below the knee, creating a mermaid-like “tail.” Depending on the dress, the mermaid tail might feature different accents like ruffles, lace, beading, sequins, or stones.

A mermaid-style unique pageant dress might also have a sweep train that can be long and flowing or short and sweet. Mermaid pageant dresses come in various styles, from flashy to simple and minimalistic.

They also come in lots of different necklines. A mermaid dress with an off-the-shoulder neckline can showcase your shoulders and draw the eye upward. You can also go for a plunging v-neckline with thin straps, which can create the illusion of a longer torso and elongate the neck. A sweetheart neckline accentuates the cleavage and flatters almost every body shape.

Whatever mermaid gown you choose to wear to your pageant, just make sure it fits your unique style. After all, when you get ready to take the crown, you want to look and feel your very best.

Fitted Pageant Dresses

Looking to enhance your curves and create the perfect hourglass silhouette? Then, a fitted pageant dress might just be the perfect fit (no pun intended)!

These designer pageant dresses are designed to be tight-fitting and perfectly shaped to fit the female figure, completed by a skirt that flares out from the hips, creating an hourglass shape.

This dress style often features fitted sleeves, which are close to the shoulders and upper arms, but not all fitted dresses come with sleeves.

Fitted dresses look flattering on many body types. For example, they look great on petite girls with a slender body type. Fitted dresses accentuate a lean physique and create a more flattering shape.

So, if you want to flaunt your best features as you walk across the stage, a slim-fitting pageant dress is perfect because you’re emphasizing and not hiding your curves.

A-line Ball Gown Pageant Dresses

There’s nothing quite like the A-line ball gown that creates an elegant yet unique look. A-line pageant dresses are fitted at the waist and flare out gradually to the hem.

What makes the A-line shape so popular is that it can minimize the midsection, hips, and thighs. That’s because it distributes attention evenly throughout the body.

This silhouette is great for girls with the apple body type. The apple body shape doesn’t naturally have a defined waist. If this sounds like you, then an A-line pageant dress will look amazing, as it highlights the waist and either defines or creates a slimmer-looking waistline.

A-line ball gowns come in a wide range of styles. But the most common types exude lots of volume in the skirt, creating drama and elegance as you walk across the stage. You’ll also find that A-line pageant evening gowns work well with various necklines, fabrics, and trains.

One-Shoulder Pageant Dresses

If you want to show a bit of skin but still stay covered, then a one-shoulder pageant dress may be right for you! One-shoulder dresses have a timeless style statement and create an elegant look.

The neckline’s asymmetry also adds drama to an otherwise streamlined design. One-shoulder dresses accentuate the shoulder and require minimal accessories.

That’s right! You can pair your one-shoulder pageant dress with simple earrings, statement rings, and an elegant pair of heels, and you’ll have a complete look that doesn’t take away from your gown. After all, your one-shoulder dress is a statement in itself, and you wouldn’t want anything interfering with the beautiful one-shoulder neckline.

If you’re searching for the perfect one-shoulder dress for your pageant, you’ll find many options. Some one-shoulder designs have a wide strap style sleeve, while others feature full-length sleeves.

The style you choose will depend on your own unique preferences and how much skin you’re comfortable showing. You’ll also find different fits, details, and designs. It’s all up to what you like!


Before you go dress shopping, it’s important to already have in mind what type of dress you want to wear.

Pageant dresses come in a variety of silhouettes, colors, and styles. But what do you like? When it comes to choosing a winning pageant dress, don’t be overwhelmed by the huge number of choices.

Narrow your choices down to just a few dresses and picture yourself strutting down the stage in them. Now, ask yourself some questions like:

  1. Which ones stand out to you the most?
  2. Which ones will you feel most confident in?
  3. Which ones will not hinder your movement on the stage?

To help you choose, you can also think about the type of pageant you’ll be participating in.

For example, in Miss America pageants, less-form silhouettes are more popular and tend to win more. So, winners often wear slightly more modest pageant evening gowns than other pageants.

On the other hand, for Miss USA pageants, dress colors are brighter and more flashy, and even the slits are high. Miss USA pageant gowns are often more heavily embellished, with form-fitting silhouettes.

Once you’ve decided on a style, it’s time to go shopping! When it comes to shopping for a pageant dress, you have many places to choose from. Whether you choose to shop online or in-store, there are various shops that have what you’re looking for.


Create the perfect pageant look and get ready to take the crown with one of our new arrivals. Our selection of unique pageant dresses comes in a wide range of necklines and unique styles. Find the ideal dress in our collection, and make it your own.

So, what are you waiting for? Find a store near you today and choose your winning dress.


Pageant dresses vary based on personal style and the event's theme. Typically, gowns with flattering silhouettes, elegant details, and vibrant colors or subdued hues are popular choices.

Pageant trends for 2024 emphasize bold colors, sleek silhouettes, and versatile styles. Contestants opt for vibrant hues that catch the eye, along with designs that accentuate their figures, such as Mermaid and A-line styles. 

Versatility in styling allows contestants to showcase their individuality while advocating for causes close to their hearts remain a key focus, influencing both attire and presentation choices.

There's no specific winning color for pageant dresses; it's more about how the color complements the contestant's skin tone, confidence, and overall presentation. Past winners have rocked various colors, from bold reds to sophisticated blues and elegant whites.

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